Wealth Planning And Wealth Advisory

Published October 2020 

Reading Time: 2 minutes

Written by: The Zoe Team

Wealth advisory can be misused. Often, it is assumed that it only covers investment management i.e. the managing of your money in a portfolio with the aim of achieving a return. This should not be the case: wealth advice should include a much more holistic approach. Understanding what services a wealth advisor and wealth planner should provide, will help you to assess whether a wealth planner is providing you with the services you require in a manner in which you deserve.

Wealth Planners offer 4 broad services:


A robo-investor manages your portfolio using mathematical algorithms. There is minimal human interaction and therefore little to no personalization.

Wealth Planning

A review of your overall financial situation, building a roadmap for achieving your goals. This includes budgeting , insurance and retirement planning, investment help, and goal achievement like buying a house or saving for education. It all depends on the wealth goals that shall guide each of your money decisions.

Investment Management

Your planner will oversee the implementation of your investments. This includes asset allocation, rebalancing, alternative investing, and tax-loss harvesting. 

Advanced Planning

Advanced planning involves more complex, intricate financial elements such as estate planning, business succession, legacy planning, and philanthropy. If you require any of these advanced planning services, it is important that your advisor has the required experience and expertise.

Depending on what you want and need, the right advisor for you may vary. Overall, the most important thing is for you to have all the tools to ask the right questions and have better conversations with them. 


Disclosure: This blog is not investment advice and should not be relied on for such advice or as a substitute for consultation with professional accounting, tax, legal or financial advisors. The observations of industry trends should not be read as recommendations for stocks or sectors.

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