What is a fiduciary and why is it important?
Fiduciary is simply an adjective used to describe a professional that acts within both their legal and ethical parameters. Many financial professionals may give you advice that is totally legal, but it may not necessarily be in your best interests, ethically. What do we mean by this? If financial professionals are tied to a product, they may encourage you to purchase that product so that they earn a commission. However, in some cases, this product may not be the ideal product for you. This raises a question about ethical responsibility. Since our financial advisors operate independently, they are not tied to or biased towards any particular family of funds or investment products. As fiduciaries, they are held to the highest standard of care – and are required to act in the best interests of their clients at all times. For more info on fiduciaries and the skills and characteristics of a great advisor, check out our Definitive Guide to Financial Planning.*All investing is subject to risk, including the possible loss of the money you invest. **The projections or other information generated by Zoe Financial, Inc. regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.